ETHEREAL​TECH

Ethereal Tech Digital Marketing and IT Services Logo

“We love what you do.” 

Ethereal Tech extends innovative and pragmatic digital marketing and IT consulting services to evolving small- and mid-sized businesses (SMBs). We support our clients with dedication, responsiveness, and precision.

Our Client Process

At Ethereal Tech, every client receives service, recommendations, and solutions tailored to their specific needs. The foundation of our customized plan is responsive communication coupled with a comprehensive review process. Our 5-step client process ensures that we effectively identify and exceed client expectations.

Step 1:

Initial Consultation

Meet with our specialists to discuss your business needs, goals, timelines and budget.

Book your consultation today.

FREE

Step 2:

The Proposal

From our conversations, we will derive one or more solutions and estimates for your consideration. A written proposal will be drafted, discussed with you, and refined with your input. Goals, implementation timelines, and billing will constitute the proposal.

Step 3:

Detailed Implementation Plan

Once the general project goals have been set, a more detailed requirements analysis will reveal the means to a truly tailored solution.

Step 4:

Implementation

We recognize that our clients vary in their desired level of participation in this phase. We have learned the best outcomes are associated with an iterative approach that includes client feedback at multiple stages.

Step 5:

Review and Retrospective

A review process will benchmark the outcomes achieved against your initial and evolving goals.

Frequently-Asked Questions

If you have questions not covered below, please contact us. We are happy to answer all questions via e-mail or free consultation!

What is Digital Marketing?

Digital marketing is a general term describing marketing techniques employing the Internet as a distributor for content. Predominant modes of digital marketing include: social media posts composed of text, images, and/or audio and video (i.e. using platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, Clubhouse, Discord, Twitch, etc. for distribution), email marketing (including ads and newsletters), pay-per-click (PPC) ads (delivered via social media, streaming service, and search providers’ ad networks), and digital publications (including videos, podcasts and e-books).

The crowning achievement of successful digital marketing strategy is a sales funnel and bottom line driven by social media “influencers” – individuals or organizations with little or no official relationship with the advertiser that evangelize products and services through online platforms to large audiences of followers or viewers.

However, the foundation of almost every brand’s digital strategy is a well-designed, easy-to-navigate website. This website should be optimized for indexing by search engines (SEO) such as Google and Bing in order to make it easily discoverable on the Internet.

Why hire a dedicated professional for your digital marketing?

In short, “Just because you can [post social media ads and content], doesn’t mean you should.”

Effective digital marketing requires a steady stream of published content and/or ads in order to promote and strengthen a consistent brand among relevant audiences. One of the most common “gotchas” that entrepreneurs and business owners fall into is under-estimating the amount of time and effort required for the setup of consistently-branded social media accounts and the delivery of strong digital marketing campaigns. Both content creation and content delivery setup and scheduling require enormous inputs of time, and this in turn eats into the time, focus, and resources business owners should be directing towards the foundation of their business: delivering quality goods and services to clients and customers.

Professional digital marketers are knowledgeable in brand creation as well as brand marketing strategies. They have optimized the processes around content creation and delivery inside successful digital marketing campaigns. This leaves you, the business owner, free to focus on what really matters to your business’s strategy and operations.

What are the benefits to business owners of hiring a software/IT consultant?

Software and IT Consultants are hired analysts who evaluate a company’s digital systems against assessed business needs. They provide recommendations and solutions to business owners. Hiring a consultant is a cost-effective strategy for small- to medium-sized organizations that rely on software and IT (hardware and network) infrastructure performance to support their business operations. Businesses receive the support and guidance of qualified software and IT leaders when they need them at a fraction of the cost of maintaining a full-time IT department.

Technology plays a major role in today’s organizations, and consultants like Ethereal Tech can help your organization use it effectively through tailored solutions and customized training.

What is Digital Marketing?

Digital marketing is general term describing marketing techniques employing a digital medium. While the majority of digital marketing techniques employ the Internet as a distributor for content, this is not always the case; advertisements and content delivered on televisions or digital signs are also considered digital marketing.

Predominant modes of digital marketing that employ the Internet include: social media posts and content including text, images, and/or audio and video (i.e. using platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, Clubhouse, Discord, Twitch, etc. for distribution), email marketing (including ads and newsletters), pay-per-click (PPC) ads (delivered via social media, streaming service, and search providers’ ad networks), and digital publications (including podcasts and ebooks).

The crowning achievement of successful digital marketing strategy is a sales funnel and bottom line driven by social media influencers – individuals or organizations with no or little official relationship with the advertiser that evangelize products and services through online platforms to large audiences of followers or viewers.

However, the foundation of almost every brand’s digital strategy is a well-designed, easy-to-navigate website that is optimized for indexing by search engines (SEO) such as Google and Bing making it easily discoverable on the Internet.

Why hire a dedicated professional for your digital marketing?

In short, “Just because you can [post social media ads and content], doesn’t mean you should.”

Effective digital marketing requires a consistent, steady stream of published content and ads in order to promote and strengthen a consistent brand among relevant audiences. One of the most common “gotchas” that entrepreneurs and business owners fall into is under-estimating the amount of time and effort required for the setup of consistently-branded social media accounts and the delivery of strong digital marketing campaigns. Both content creation and content delivery setup and scheduling require enormous inputs of time, and this in turn eats into the time, focus, and resources business owners should be directing towards the foundation of their business: delivering quality goods and services to clients and customers.

Professional digital marketers are knowledgeable in brand creation as well as brand marketing strategies, and have optimized the processes around content creation and content delivery inside successful digital marketing campaigns. This leaves you, the business owner, free to focus on what really matters to your business’s strategy and operations.

What are the benefits to business owners of hiring a software/IT consultant?

Software and IT Consultants are hired analysts who evaluate a company’s digital systems against assessed business needs, and provide recommendations and solutions to business owners. Hiring a consultant is a cost-effective strategy for small- to medium-sized organizations that rely on software and IT (hardware and network) infrastructure performance to support their business operations; businesses get the support and guidance of qualified software and IT leaders when they need them at a fraction of the cost of maintaining a full-time IT department.

Technology plays a major role in today’s businesses, and consultants like Ethereal Tech can help your business use it effectively through tailored solutions and customized training.