Ethereal Tech Digital Marketing and IT Services Logo

“We love what you do.” 

Ethereal Tech extends innovative and pragmatic digital marketing and IT consulting services to evolving small- and mid-sized businesses (SMBs). We support our clients with dedication, responsiveness, and precision.

Our History

Ethereal Tech is an independent consulting company borne out of a desire to bring value to the intangible – a dedication, responsiveness, and quality of service delivered with precision, pride, and exuberance.

Founded in 2020 during the Covid-19 pandemic, Ethereal Tech is committed to developing and delivering comprehensive branding and digital marketing strategies, as well as software/IT solutions for small and medium-sized businesses (SMBs).

At Ethereal Tech…

“We love what you do!”

… and we will work tirelessly to support you on your digital journey so you can focus on what matters most.

With over 4 decades of combined experience in the software and IT industries, Jennifer and John know the value of ethereal technology. We strive to impart all of the benefits to our clients so they can focus on performing their best.

“I think we all choose our style from the ether and whatever is out there.”

~ David Duchovny
Jennifer Murdoch (Founder)

Jennifer Murdoch, Founder

With over 15 years of industry experience working in web, mobile, and cloud-based software development, Jennifer has developed a keen sense of what details are ultimately important to clients and end users. Her background in graphic design combined with her experience authoring research-based articles, producing teaching materials, and marketing her own business has fine-tuned her ability to create beautifully crafted marketing content for any organization.

John Cassels, Founder

Over twenty-five years of experience as an IT entrepreneur and leader has endowed John with an unparalleled ability to isolate the root of a client’s technology needs or pain points and deliver a comprehensive solution and implementation strategy. John’s impressive background spans across the PC wholesale industry, solution delivery as a Microsoft-certified engineer, and leadership of the Provincial Health Services Authority (PHSA) 911 technical operations team.

John Cassels (Founder)

We ♥ Planet Earth

Ethereal Tech Digital Marketing and IT Services Logo
Ethereal Tech Digital Marketing and IT Services Logo

With great power comes great responsibility. As the human race evolves, our population expands creating an ever-increasing footprint. The Covid-19 era has spurred conversations around carbon emission reductions, single-use plastics, and work-from-home policies which dominate mainstream media and our everyday lives.

At Ethereal Tech, we recognize the vital role the technology sector has to play in addressing and ultimately resolving global environmental issues. We are committed to operating a business with a net zero bottom line on carbon emissions.

Ethereal Tech renews its commitment to offset its global footprint by planting trees internationally and supporting projects with Gold Standard-certified emission reductions (CERs).

Because global environmental issues
are human issues.